B-Side Label is a Japanese sticker and stationery company with nationwide stores, selling sublime high quality stickers with thousands of different designs (they in fact have over 5000 different stickers to choose from).
B-Side Label has shops in Tokyo neighbourhoods like Shimokitazawa and Harajuku or in cities such as Osaka, Kyoto and Nagoya.
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Working with established and up and coming Japanese designers and artists, the B-Side Label range is huge. They license hugely popular anime and comic characters like Pokemon or One Piece.
From merchadise to locations, here is our ultimate guide to B-Side Label Japan with photos.
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What is B-Side Label in Japan?
B-Side Label sells high quality and beautifully designed waterproof and UV ray protected stickers in all shapes and sizes.
Incidentally, it is a great and unique souvenir from Japan as they are light to carry, fairly inexpensive plus have thousands of different designs.
B-Side Label Japan began in Osaka in 2003 as a market stall selling stickers to passers-by and has grown to seven stores across Japan by 2024, with concession stands and pop-up shops in numerous other department stores and shopping centres.
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What do B-Side Label sell?
B-Side Label are most famous for their sticker collection – they have highly collectible adhesive labels and they have produced over 5,000 different designs so far, launching at least 50 new designs every month.
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Where can I find B-Side Label shops in Japan?
As of May 2024, there are currently seven B-Side Label chain shops in Japan. These are:
- Shimokitazawa Tokyo (map)
- Harajuku Tokyo (map)
- Tokyo Kichijoji (map)
- Osaka Senba (map)
- Osaka Shinsaibashi (map)
- Kyoto (map)
- Nagoya (map)
We also found one in Kobe (map) that wasn’t listed on their website.
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You might like these Tokyo neighbourhood guides:
Akihabara
Asakusa
Ginza
Harajuku
Ikebukuro
Nakano
Odaiba
Ryogoku
Shibuya
Shimokitazawa
Shinjuku
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Where to stay in Tokyo guide
Where else can I find B-Side Label stickers other than their own permanent stores?
In Japan, as well as their 7 permanent stores, B-Side Label sometimes have temporary pop-up stores, especially when they are promoting a new line or collaboration.
Alternatively, you will occasionally see them in other department stores like Tokyu Hands, Village Vanguard and Loft.
If you are in Tokyo, we really recommend a trip to the huge Village Vanguard store in Shimokitazawa hipster district.
There are also lots of B-Side Label resellers on the Etsy website (although you’ll likely have to pay a premium).
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Why is B-Side Label so popular?
B-Side Label is huge in Japan, both with locals and tourists alike, as they have a huge range of stickers, stationery and more, featuring loads of different artists and styles.
They also have a whole range of products to suit all budgets, from inexpensive stickers to more expensive bling like beautiful AirPod cases.
As well as exclusive designs from up and coming designers, they often have limited edition sticker sets with famous anime and Manga characters. Recent collaborations include B-Side Label x Pokémon, B-Side Label x One Piece and DragonBall.
We particularly love the B-Side Label Ongiri rice triangle rice – we’ve bought onigiri stickers and an onigiri necklace before and have our eyes on the Ongiri Airpods case. It looks so rice… sorry..nice!
The company also have a ‘Customer Appreciation Day’ once a month (usually the first or third Wednesday of the month) where customers get extra discounts or exclusive merchandise.
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B-Side Label popular stickers and products
B-Side Labels biggest selling and most popular products include:
- Stickers – new designs launch monthly
- T-shirts
- Tote bags
- Zipped purses
- Charms
- Keychains
- Patches
- Jewellery
- Airpod cases
- Washi tape
- Coasters
- Magnets
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Onigiri Range
A quick mention of the B-Side Label onigiri rice ball range – there are over 30 different onigiri stickers to collect, representing all the different regional types and flavours of onigiri across Japan – amazing!
Some stores even have a huge map showing where all the different varieties come from in Japan.
The onigiri range is one of their best-selling lines and as such, as it has dozens of different products to choose from.
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How long do B-Side Labels stickers last
According to the B-Side Label official website, their stickers last up to 3 years.
We bought our last batch of onigiri stickers on our last visit to Tokyo’s Shimokitazawa district in 2022 and confirm they are still looking tip top still! So yep, they do make a rather unique and lasting souvenir from Japan.
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Does B-Side Label do overseas delivery?
Yes, you can purchase stickers and gifts at the official B-Side label store here >
B-Side label ships overseas to Thailand, Taiwan, Singapore, Australia, New Zealand, South Korea and And Hong Kong. Sadly they don’t appear to ship to the USA or UK to name but just a few.
They also do free international shipping for any orders over 10,000 Yen otherwise shipping costs between 810 to 1,010 Yen depending on the country you live in.
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Other things to know
- They sometimes have in-store props like a huge onigiri sign that you do funny poses with
- Store opening times vary but most open between noon and 8pm including Shimokitazawa, Harajuku, Kyoto and Kichijoji branches.
- Staff will likely give you a small basket to help you carry your stickers whilst buying in store
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