Japan is known for its cool collectibles and perfect playthings, so as you’d expect, there are some top Tokyo toy shops from iconic independents like Yamashiroya in Ueno to famous chain toy stores like Kiddyland and Sanrio.
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We’ll share the best places to play and pick-up plushies, like the six storey Hakuhinkan Toy Park in Ginza (complete with a huge stupendous Scalextric) to the underground delights of Tokyo Character Street beneath Tokyo Station.
Whether you are in Studio Ghibli or Sumikko Gurashi, Be@rbricks to Bishoujo, we’ve got you covered with our guide to the best Tokyo toy shops and collectibles stores.
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1. Hakuhinkan Toy Park Ginza
Tokyo’s largest toy store, Ginza’s Hakuhinkan toy park is a treasure trove of toys across 6 floors.
From cute character kawaii gifts to gachapons, Tomica and TOMY, Hakuhinkan Toy Park has something for children of all ages – including big kids like us.
We were blown away by the huge Scaletrix set you can pay to play with on level 4 (the Hakuhinkan Racing Park). Each floor is themed so for instance, level 1 is dedicated to party goods whilst level 2 is full of plushies and soft toys.
On one of our visits to Hakuhinkan toy park, there was even someone in a cute panda costume welcoming shoppers in so you never know what you’ll encounter.
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2. Kiddyland
Kiddyland has around 30 stores all over Japan including a very famous one in Harajuku, plus locations in Shinjuku and Ikebukuro.
The flagship Harajuku Kiddyland has four floors of fun and is a carnival of cute characters like Doraemon, Studio Ghibli and Sanrio.
There is a dedicated Snoopy Town in the basement and fourth floor Hello Kitty and Rilakkuma shop, this Tokyo toy store really is a ‘Marvel’ (plus LEGO, Tomica and more).
A great shopping experience if you are visiting Tokyo with kids.
3. Yamashiroya in Ueno
Japan has lots of collectible toys from gachapons to TOMY Tomica cars and seriously, Yamashiroya ヤマシロヤ in Ueno seems to have most of them. We could have spent a fortune here but luckily, our luggage was already bulging so we had to refrain!
This is also a great place to browse “buraindo bokkusu” blind box toys and there are 6 storeys of toys and collectibles to choose from.
Many even say Yamashiroya ヤマシロヤ is THE best toy shop in Tokyo given its huge range, plus it seems to be a bit quieter than similar stores in say Akihabara or Harajuku.
From Dragon Ball to Dragon Ball, Dragon Quest, Labubu to Legend of Zelda, we guarantee you will spend at least an hour here browsing this bounty of brilliant board games, toys, figures and fun things.
Heading to Tokyo soon? Check out our events, festivals and gigs guide for January 2026 and February 2026
4. Sanrio Stores in Tokyo
There are several famous Sanrio character and toy stores in Tokyo including locations in Harajuku, Shinjuku and Asakusa.
All of your favourite Sanrio characters and Kawaii cuteness can be found in the Sanrio storse from Tuxedo Sam to PomPompurin.
Make sure you save space in your luggage otherwise you’ll have a Sanrio surplus.
At Sanrio Harajuku, you can make your own customizable Sanrio stamps for 990 Yen – we did this last time and bought the cutest Kerropi stamp ever.
You can add your name to the stamp or that of your friend or family member – truly a unique Japan souvenir. Other customizable character stamps available include Hello Kitty, Kuromi or Cinnamoroll.
5. Donguri Republic / Studio Ghibli shops
Donguri Republic is Japan’s official Studio Ghibli store chain, with 40 stores nationwide and 5 in Tokyo including locations in Tokyo Character Street, Divercity mall in Odaiba and in Sunshine City Alpa mall in Ikebukuro.
Each store has mountains of Princess Mononoke merchandise, shedloads of Spirited Away souvenirs and tonnes of Totoro gifts – in fact thousands of different items to buy and take home, often with exclusive and seasonal merchandise.
Better still, there is something to suit all tastes and budgets from glorious Studio Ghibli gachapon to huge plushies – some stores even have huge recreations of the My Neighbour Totoro bus stop and cat bus which you can pose with.
The larger Donguri Republic stores (where they have a bigger selection of Ghibli gifts and character scenes) are referred to as Acorn Republic stores. These include the Tokyo Skytree Town Solamachi store – find a full list of Tokyo Studio Ghibli stores here >
You might like our guide to Studio Ghibli’s official Donguri Republic stores + things to buy >
6. Village Vanguard
Another cute and Kawaii stall selling a vast range of anime and cartoon merchandise and top toys, Village Vanguard is a kind of a cross between Mandarake meets Don Quijote.
Usually vast shops selling everything from cutesy character collectibles through to the most random of stationery, Village Vanguard really is a cavern of collectibles and cool stuff.
From Funko Pop to Mofusand, Hangyodon to Ultraman, Village Vanguard has got you covered. They also have gachapons galore instore.
At the time of writing, there are 15 Village Vanguard Japan stores in Tokyo (including a huge store in Shimokitazawa) and many more across the country including Yokohama.
7. Tokyo Character Street (Tokyo Station)
Tokyo Character Street (AKA First Avenue) in the basement of Tokyo Station is a colourful, cartoon world packed full of anime stores, gachapon galore and all your favourite animated characters.
Otaku heaven and a cute Kawaii thing to do in Tokyo, Character Street (“東京キャラクターストリート”) is located in the First Avenue section of Tokyo Station (close to Ramen Street too – how cool!).
All your favourite Japanese animated characters are here from Studio Ghibli to Sumikko Gurashi.
Featuring the finest First Avenue Tokyo toy shops like Tomica to Kirby Cafe Petit, TV character stores like NHK to TV Asahi, here is our ultimate guide to visiting Tokyo Character Street at Tokyo Station First Avenue >
Plan My Japan tip – there is now a new and bigger Pokemon store at Tokyo Station on level 1 (there used to be a smaller one in Character Street but it ‘upgraded’).
8. Shibuya Parco
Shibuya’s sparkling and shiny shopping mall, Shibuya Parco has so many good toy stores and super-cool shops to browse, from e-sports cafes to Kawaii stores plus a basement with multiple restaurants and bars.
For instance, head to level 6 of Shibuya Parco for some of the best otaku shops and cool character stores in Tokyo. These include Jump, Godzilla store, Sega Store, Crayon Shin-chan, Capcom, Tokyo Parade, JoJo and Pokémon.
The Nintendo Tokyo store in Shibuya Parco is also well worth a visit – it is Japan’s only permanent Nintendo shop and also located on the 6th floor.
Featuring games galore, Nintendo toys, character models plus trading cards and more, be prepared to queue to get into Nintendo Tokyo at the weekends and during school holidays.
On some visits, we’ve seen a ticket system in place – our last visit was on a weekday and no queuing ticket was needed.
9. Akihabara Radio Kaikan
Akihabara (also known as ‘Electric Town’ or ‘Akiba) is one of Tokyo’s top neighbourhoods to explore by day or night.
Akihabara’s anime array and awesomeness is best seen at the Akihabara Radio Kaikan Mall, a 10 storey shopping center full of sublime subculture souvenirs and retro gifts.
The whole Radio Kaikan building has dozens of small toy shops and booths selling everything from character merchandise to cosplay outfits, dolls to gachapon.
In fact, there is so much choice, you’ll be going Radio Ga Ga. Allow a couple of hours to explore the labyrinth of stalls across all 10 levels.
10. AKA AmiAmi Akihabara Figure Tower
From the same brand as Radio Kaikan, Amiami Akihabara has eight floors of figures and models including a special theater for pop-up events on the top floor – it reminded us of Japan’s largest Animate store in Ikebukuro.
Each floor has different themes from gachapons and blind boxes to famous figures like Gundam, Godzilla, Kamen Rider and Ultraman to several floors of Bishoujo and dolls.
11. Kotobukiya Akihabara Tokyo toy store
Tokyo’s flagship Kotobukiya toy shop, Akihabara’s branch abounds with anime awesomeness, magnificent manga merchandise, geek gifts and gachapon galore (try saying that after a few craft beers).
There are three floors of fun and this is often one of the busiest shops in the Akihabara area, no matter what time of day.
The first and second floor has figures and models from the likes of Studio Ghibli or Dragon Quest whilst the top floor is more about VTuber merchandise plus anime collectibles.
12. Tokyo’s Mandarake Stores
Mandarake collectibles and toy stores in Tokyo are otaku heaven – from second hand games to retro toys, Mandarake is one of Japan’s most famous second hand and used good shops.
Mandarake (まんだらけ) has second hand stores in all the big Japanese cities plus flagship Mandarake Tokyo stores in Shibuya and Akihabara. Tokyo’s Nakano neighborhood where Mandarake began also have several branches all the same mall!
From vintage manga toys to retro vinyl LPs or second-hand dolls, Mandarake has you covered for all kinds of cute and kitsch kawaii, from Ghibli to Gundam.
We’ve visited many of the Japanese Mandarake stores (including the original Nakano Broadway Mandarake branch) and loved exploring their storeys of second-hand goods and basement bargain sections.
From Mandarake locations to what you can buy, here is our guide to visiting Mandarake Stores >
13. Stores in Tokyo Solamachi mall (underneath Tokyo Skytree)
Underneath the Skytree (one of Tokyo’s best observation decks) is a mall with several toy and character stores!
One of the most popular is the Japan flagship shop for Medicom Toy – a Japanese collectible toy company that began in the 1990s and is famous for its hugely collectible figures, especially the iconic Be@rbrick line.
This is a dream destination for Be@rbrick fans with glass cabinets full of cute and color bears plus other characters like Batman, Toy Story and Marvel.
Given all the amazing stock of toys and collectibles they have here, you might end up spending too much but just grin and bear(brick) it.
Other stores in Tokyo Solamachi mall include Tree Village, Pokémon Center Skytree Town, Tomica, Hello Kitty, Snoopy, Miffy, Studio Ghibil and Disney.
Our final toy store in Tokyo
14. Hard-Off and Hobby-Off Japan
Head to ‘Hard Off’ for second-hand hardware, from vintage VHS to used ukuleles (yep, they even sell musical instruments).
With 915 stores across Japan in 2024, Hard-Off is one of the biggest resale stores, and is a treasure trove of old phones, manga toys, trading cards and more.
Basically, Hard-Off have what you want, but at low prices (especially in their blue bargain bins).
Better still, their sister store Hobby-Off is where you can buy second games, gachapons and various toys that are no longer wanted. It also helps if you want a particular toy from a blind box series as you can see what you are buying as all the toys are in sealed see through plastic bags.
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